By: NOAA Marine Debris Program staff
For the past year, our education and outreach partners across the country have inspired thousands of people of all ages to be better ocean stewards. They have carried the message that prevention is key to solving the marine debris problem, through projects such as museum exhibits, curriculum development, marine debris challenges and informal curriculum, outreach to teens, teacher workshops, dockside education, hands-on cleanups and science for children.
This year, 10 additional groups across the country received funding through the NOAA Marine Debris Program’s Prevention through Education and Outreach opportunity to partner with us on new initiatives. The MDP has provided $500,000 to launch partnership projects ranging from education for fishers to social marketing and awareness campaigns. They are:
University of South Florida, through its Clean Community-Clean Coast education and outreach campaign, will develop a program to engage, educate, and inspire 3,000+ youth, 500 educators, and the general public in the Tampa Bay region. The project team will raise awareness on marine debris through information exchange, hands-on activities, and messaging that resonates with middle and high school students and addresses social norms associated with effective litter prevention. Students will work with artists to create a large scale public art sculpture made of marine debris and engage in peer-to-peer outreach using the project’s social media tools.
Protectores de Cuencas, Inc is launching Think Before You Drop It, a research-based social marketing campaign that will reduce litter in nine beaches in Guánica/Río Loco Watershed, Puerto Rico. During community clean-ups, a team will gather information about marine debris and conduct surveys to collect sociological and demographic data from participants. The results will facilitate creation of a strategic campaign, including workshops, school presentations, outreach events, Public Service Announcements, and contests for reducing marine debris at the beaches.
Alice Ferguson Foundation will deploy marine debris prevention strategies and messaging that targets youth and teenage litterers living in communities and attending schools in Prince George’s County, Maryland; Prince William County, Virginia; and Washington D.C. through community-based outreach to youth organizations and the Trash Free Schools Project. The goal is to reduce the amount of land-based litter that enters the Potomac River and ultimately becomes marine debris in the Chesapeake Bay and Atlantic Ocean.
Virginia Department of Environmental Quality will use a social marketing approach to reduce a deadly and common source of marine debris: balloons and their attachments (often made of non-biodegradable plastics). Through formative research—interviews, focus groups and surveys—project staff will determine the underlying drivers of mass balloon release behavior. Project staff will then design and test a social marketing strategy to promote alternative ways of commemorating important events and reduce the amount of balloon debris.
Feiro Marine Life Center and Washington CoastSavers will launch an awareness campaign, Education and Action: A One-Two Punch for Reducing Marine Debris on the Washington Coast, to prevent ocean litter through hands-on education activities with elementary students and coastal communities. More than 1,000 elementary school students from Washington State’s Olympic Peninsula will learn about marine debris impacts to coastal ecosystems through classroom activities, field studies at a local beach, and a visit to an aquarium. During the campaign, students and their communities will develop a long-term relationship with their local beach by collecting baseline debris data, monitoring, and participating in beach cleanups.
Hawai’i Wildlife Fund will use education both inside and outside the classroom as a means to engage and inspire the keiki (children) of Hawai’i to reduce their local marine debris footprint. The hands-on, locally relevant activities will provide the building blocks and tools needed to spark a positive change for these youngsters, starting with their own daily choices at home and at school, leading to community and family involvement.
Artula Institute for Arts and Environmental Education will use the powerful Washed Ashore art exhibits and educational curriculum to influence behavior change. Washed Ashore will partner with museums and aquariums to develop and distribute Create Don’t Waste educational materials for presentation and distribution at all Washed Ashore exhibit locations that focus on action-oriented, tangible ways to change individual and community behaviors. Washed Ashore will also provide exemplar marine debris curriculum free-of-charge to teachers at exhibit locations.
Santa Barbara Museum of Natural History will take a three-pronged approach to tackle debris prevention in Santa Barbara County, California. The first component, Marine Debris, the Ocean, & Me is aimed at local elementary students through the Museum and the Ty Warner Sea Center and connects student’s daily consumer choices to debris found in the ocean. The second component, The Quasar to Sea Stars Classroom Education, Outreach will teach teens at local high schools and middle schools about marine debris impacts on the environment; and the final prong, Marine Debris Community Outreach will educate the general public, such as local residents, tourists, and specifically beach goers, on debris types found at local beaches and provide prevention tips to promote environmentally-conscious consumer choices.
Salem Sound Coastwatch will launch a community-based campaign, Talking Trash for Clean Oceans, to mitigate marine debris originating in the coastal city of Salem, Massachusetts. Focusing on the low-income neighborhoods, this program will raise awareness and change behaviors in neighborhoods that are primarily Hispanic by implementing leadership programs for students and providing toolkits to local schools.
Wisconsin Sea Grant and its partners will address the growing derelict fishing gear issue in Lake Superior by hosting workshops for new commercial and tribal fishers, as well as the public, to encourage changes in behavior that prevent this debris from entering the water. They will also create a web portal where the public can report derelict gear and download outreach materials and videos.
We look forward to working with all of our partners over the next year on these new initiatives! Stay tuned to http://www.marinedebris.noaa.gov for updates.